Analytics Conference 2016

Sydney – 25 & 26 October
Melbourne – 27 & 28 October

Learn the latest trends, theories, techniques and tips to help you measure and optimise your content and campaigns across devices and channels. Whether you're technical or marketing, or some shade of nerdiness in between, we’ll have presentations to inform your decisions, teach you new things and inspire you.

This year marks the fifth annual conference since we launched it with Google in 2012. In five short years, the conference, digital analytics and Google Analytics especially, have changed and grown remarkably!

Network, learn, change at the Analytics Conference

It's not long until the conference. Book your tickets now!


Meet the 2016 Conference Speakers

Krista Seiden, Analytics Advocate, Google

Krista Seiden,
Analytics Advocate,

Benjamin Mangold, Co-Founder, Loves Data

Benjamin Mangold,
Loves Data

Tim Wilson, Partner, Web Analytics Demystified

Tim Wilson,
Web Analytics Demystified

Andrej Boleslavsky, Independent artist

Andrej Boleslavsky,
Independent artist

Jeff Sauer, Founder, Jeffalytics

Jeff Sauer,

Aurélie Pols, Data Convernance and Privacy Advocate, Krux

Aurélie Pols,
Data Convernance and Privacy Advocate,

Michael Yates, Mobile Tech Lead, Australian Broadcasting Corporation

Michael Yates,
Mobile Tech Lead,
Australian Broadcasting Corporation

Mikko Piippo, Data Scientist, Klikki

Mikko Piippo,
Data Scientist,

Elisa Koch, Insights Lead AU & NZ, LinkedIn

Elisa Koch,
Insights Lead AU & NZ,

Michael David, Director, Internetrix

Michael David,


Top 4 reasons you need to attend

#1 The A-list speaker line-up

With international speakers from Google, LinkedIn and the Australian Broadcasting Corporation, giving you practical sessions and the latest trends and tips, Analytics Conference 2016 will launch you into the future of digital analytics. With world renowned speakers, you know you’ll be hearing from the best in the industry!

#2 Relevant and current topics

Since its launch 5 years ago the conference, the digital landscape and Google Analytics have changed and grown remarkably! 

One of these changes is ever increasing personalisation, which is why this year’s conference centres around the theme: Getting personal with digital analytics – understanding the people behind your data. Today, with data and the right tools, it’s possible to give your customers individual attention, and follow their user journey right to the end. It’s no longer enough to send out blanket emails, or post an ad in a newspaper. Mass marketing is a thing of the past. It’s time to herald in the age of individual digital analytics. Analytics Conference will help you to understand how to do this and make your data work for you.  

#3 Up-skill with masterclasses

As well as engaging and informative sessions on the day of the conference, you can maximise your growth by attending our technical or marketing pre-conference Masterclasses. With topics such as “Taming your Data Layer”, or “Measuring the impact of social”, you’ll be sure to walk away with practical knowledge you can apply straight away.

#4 Network with industry peers

It's common knowledge that who you know is just as important as what you know! There is no typical profile of attendees at our Analytics Conference allowing you to meet people from a variety of roles and industries. People involved in marketing strategies and technical professionals from coders to statisticians are all represented with increasing overlaps in roles. 

Who Attends the Analytics Conference




Based on attendees to the Analytics Conference 2015

Why people Attend

To catch up with friends in the industry and learn new techniques to improve my clients results.
— Michael Todd
“To be inspired, meet new people, and learn new things. To revise analytics, SEO and AdWords among other things. To hear great speakers, and get new ideas.”
— Chloe Bailey
I’ve attended previous 2 Google Analytics conferences which helped me a lot to grow as a web Analyst.
— Ankit Patel

Conference Program

Morning sessionsSpeaker
Getting a holistic view of your customers to move from testing to personalisationKrista Seiden, Google
Evolving from sessions to people with Google AnalyticsBenjamin Mangold, Loves Data
Ethical data uses in light of evolving and uncertain privacy requirementsAurélie Pols, Krux
Why I dove into R...and why you might want to, tooTim Wilson, Web Analytics Demystified
The future of analytics at LinkedInElisa Koch, LinkedIn

Afternoon sessionsSpeaker
Enterprise Integration and Transparency with the Google 360 SuiteMichael David, Internetrix
Automating your analytics: the good, the bad and the uglyJeff Sauer, Jeffalytics
How to improve online performance with Google AnalyticsMikko Piippo, Klikki
How data is used and collected in the development of appsMichael Yates, ABC
Artistic data visualisation and storytellingAndrej Boleslavský, Independent artist


The pre-conference technical and marketing masterclasses are sessions designed to take you deeper into the latest techniques for using Google Analytics. The sessions are focused on giving you practical skills you can immediately apply.


  • Taming your Data Layer
  • Going beyond Google Analytics
  • Measuring your customers


  • Measuring the impact of social
  • Effective data visualisation
  • Understanding user journeys



Staying at the top of your game takes hard work and dedication no matter what you do. We’re here to help you reach your goals. Loves Data’s Masterclasses at the Analytics Conference is a once a year event for the very best in digital marketing and analytics.

Masterclasses are presented the days prior to the conferences in Sydney (Tuesday 25 October 2016) and Melbourne (Thursday 27 October 2016). A combined Masterclass + Conference ticket is only $925 incl. GST.

TimeTechnical TrackMarketing Track
1:00 pmRegistrationRegistration
1:30 pmWelcomeWelcome
1:35 pmTaming your Data LayerEffective data visualisation
2:35 pmGoing beyond Google AnalyticsUnderstanding user journeys
3:35 pmBreakBreak
3:55 pmMeasuring your customersMeasuring the impact of social
4:55 pmClosing remarksClosing remarks

The final agenda for the Masterclass may vary slightly to include the latest Google Analytics features, so be prepared for some great technical deep-dives!

Technical Masterclass


  • Planning a Data Layer implementation
  • Identifying opportunities to improve tag management
  • Tracking end-to-end website customer interactions


  • Ways to visualise data outside of Google Analytics
  • Using Google Data Studio
  • Customising your data and combining data sets


  • Leveraging User ID for customer insights
  • Tracking offline touch points using the Measurement Protocol
  • Integrating Google Analytics with your CRM

Marketing Masterclass


  • Best practices for creating meaningful dashboards
  • Creating dashboards outside of Google Analytics
  • Using Google Data Studio


  • Analysing navigation paths and user behaviour
  • Techniques for using flow reports and segmentation
  • Finding insights with the new User Explorer report


  • Best practices for measuring social media
  • Using Google Analytics social reports
  • Complementing Google Analytics with native social analytics

Buy Your Tickets


  • Full day conference ticket
  • Morning tea, lunch and afternoon tea
  • Networking
  • Post-conference drinks
  • Post-conference trivia night


  • Full day conference ticket
  • Morning tea, lunch and afternoon tea
  • Networking
  • Post-conference drinks
  • Post-conference trivia night
  • PLUS Access masterclass sessions

The conference is just around the corner! Buy your tickets now!

SYDNEY Conference Wednesday 26 October 2016, 9am - 5 pm
+ Pre-Conference Masterclass Tuesday 25 October 2016, 1.30pm - 5pm
Australian National Maritime Museum Sydney

MELBOURNE Wednesday Friday 28 October 2016, 9am - 5 pm
+ Pre-Conference Masterclass Thursday 27 October 2016, 1.30pm - 5pm
Melbourne Convention Exhibition Centre