Meet the 2016 Conference Speakers


krista-seiden

KRISTA SEIDEN

Analytics Advocate, Google

Krista Seiden is an experienced leader in the digital analytics industry and a frequent speaker at industry events. She has driven analytics and optimisation practices at companies such as Adobe, The Apollo Group and most recently Google. Currently, she is an Analytics Advocate for Google where she is responsible for educating and advocating for digital analytics and optimisation best practices as well as running the GA Premium training program. As an active member of the digital analytics community, she also co-chairs the San Francisco chapter of the Digital Analytics Association (DAA) and mentors for the Analysis Exchange. Krista was the winner of the 2014 DAA Rising Star Award and the 2015 DAA Practitioner of the Year Award. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School.


benjamin-mangold

BENJAMIN MANGOLD

CEO and Co-Founder, Loves Data

Benjamin has developed Loves Data into a leading digital advertising agency, and training provider, highly regarded for its campaigns and courses. He has managed campaigns in a variety of industries and designed and presented numerous Google AdWords and Google Analytics training courses.  He works closely with Google in Australia to present Google Partner Academy training and the Google Analytics team in the US to bring outstanding speakers to the Analytics Conference. His book ‘Learning Google AdWords and Google Analytics’ is endorsed by Avinash Kaushik and is popular as a textbook and go-to-guide.


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TIM WILSON

Partner, Web Analytics Demystified

Tim returns by popular request following his presentation at Analytics Conference 2015. Tim has worked in digital analytics since 2001 in a diverse range of environments and with a wide range of analytics platforms. He managed the business intelligence team at a $500 million high tech B2B company, established and grew the digital analytics practices at three different agencies, and has worked with numerous clients to establish high-functioning analysts and analytics processes both as an agency analyst and as a consultant.


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ELISA KOCH

Insights Lead AU & NZ, LinkedIn

Elisa has over ten years of global experience in blue-chip companies driving analytic insights to power business decisions. She is currently the Insights Lead for Australia & New Zealand at LinkedIn, where she closely partners with clients and agencies to achieve their marketing and business objectives through the power of big data and customised insights. Prior to LinkedIn, Elisa was a Senior Consultant at Quantium advising FMCG companies on customer analytics and data-driven marketing solutions. Prior to Quantium, Elisa spent the majority of her career at Avon Products. In her last role there, she led the analytics function for Avon’s Latin America business focused on optimizing advertising budgets and pricing. Elisa has an MBA from Columbia Business School and a BS from NYU Stern.


andrej-boleslavsky

ANDREJ BOLESLAVSKÝ

Independent artist

Andrej's work maintains a strong fascination with the entanglement of nature and technology. His practice include independent artistic creation, collaborations as a technologist, sharing the knowledge by lecturing workshops, creating tools and curating. He lately exhibited at Arte Laguna in Venice, Poolloop festival in Zürich, Signal festival and Designblok’14  in Prague, 3D Print Show in New York and WRO festival in Wroclaw. In addition to his work he is actively involved in technological solutions for other Czech and foreign artists, for instance in installation for Expo Milano 2015.


jeff-sauer

JEFF SAUER

Founder, Jeffalytics

Jeff Sauer is the founder of the popular digital marketing blog Jeffalytics. As a digital nomad, Jeff resides in hotels and AirBNBs around the world. Jeff loves SEO, PPC, Google Analytics and WordPress and shares his knowledge at PPC Course and Analytics Course.


aurelie-pols

AURÉLIE POLS

Data Governance and Privacy Advocate, Krux

Aurélie Pols designs Data Privacy best practices: documenting data flows in order to limit Privacy backlashes, minimizing risk related to ever increasing data uses while solving for data quality. She spent the past 15 years optimizing (digital) data based decision-making processes. This allowed her to co-found and successfully sell her first start-up in Belgium to UK based Digitas LBi (Publicis). She recently joined leading DMP Krux Digital Inc. as Data Governance and Privacy Advocate while also being part of the European Data Protection Supervisor’s Ethics Advisory Group (EAG).


MICHAEL DAVID

Director, Internetrix

Michael David is a Director of Internetrix and manages his company’s Online Performance team as well as presenting training and talks at conferences. He also leads the Internetrix Chinese teams in his company’s offices in Beijing and Xiamen. His focus is on delivering high value analytics solutions ranging from entry level to Google Analytics 360 Suite. His checklist for 360 brings the technical and strategic components of implementations and reporting together. His overriding objective of maximising ROI for clients on their analytics investment has attracted high profile corporate clients operating internationally. Michael is originally from Canada. He has a degree in Computing Science from Dalhousie University, Halifax, Nova Scotia. He has been working in the digital space since 2000. He is President of the ICT Illawarra Board and enjoys sharing his insights into the challenges faced by enterprises of all sizes.


michael-yates

MICHAEL YATES

Mobile Tech Lead at Australian Broadcasting Corporation

Michael has extensive experience in software engineering working in the industry over 15 years. Major industry segments he has worked for include: control systems, telecommunications, social networks and media. Software projects have included him doing embedded development, handset application development, high transaction server development as well as operations support and customer facing solution architecture. He currently leads a team of native (iOS and Android) app engineers who design, build, test and maintain the Australian Broadcasting Corporation’s application catalog. He holds Bachelor of Computer Engineering and Bachelor of Computer Science degrees from the University of Newcastle, Australia.


mikko-piippo

MIKKO PIIPPO

Data Scientist, Klikki

Mikko has over 10 years of experience in historical research before his career change to digital marketing and analytics. Currently, he works as senior analytics consultant for Klikki in Helsinki, Finland. In addition, he has hands-on experience  with SEO, PPC and CRO and using Google Analytics for boosting the  performance of online marketing channels. In his free  time, Mikko enjoys playing chess and reading.


Meet the 2016 Masterclass Presenters


BENJAMIN MANGOLD

CEO and Co-Founder, Loves Data

Benjamin has developed Loves Data into a leading digital advertising agency, and training provider, highly regarded for its campaigns and courses. He has managed campaigns in a variety of industries and designed and presented numerous Google AdWords and Google Analytics training courses.  He works closely with Google in Australia to present Google Partner Academy training and the Google Analytics team in the US to bring outstanding speakers to the Analytics Conference. His book ‘Learning Google AdWords and Google Analytics’ is endorsed by Avinash Kaushik and is popular as a textbook and go-to-guide.


Dmitry Klymenko

Enterprise Analytics Manager, Internetrix

Dmitry is a digital analytics evangelist with a clear focus on best practices to deliver data-driven decisions and actionable insights and reporting for business. His background in management and extensive experience in both the technical and strategic aspects of digital advertising and digital analytics, in Australia and internationally make him a perfect Masterclass presenter.


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Salman Chowdhury

Web Developer / SEO Specialist, Loves Data

Salman is a highly disciplined software engineer with project management skills and experience in analysing and developing effective online marketing solutions for the diverse digital analytics and optimisation objectives of clients in a variety of verticals. His outstanding work ethic, leadership qualities and communication skills bring fresh energy to the Masterclass.


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Jason Lam

Senior Analytics Specialist, Loves Data

Jason is an experienced web developer with extensive experience configuring customised Google Analytics tracking solutions to achieve the strategic objectives of clients, providing actionable reports, and presenting training courses. His curiosity and problem-solving skills and passion are huge assets for the Masterclass.