Masterclasses

TAKE YOUR LEARNING TO THE NEXT LEVEL

Staying at the top of your game takes hard work and dedication no matter what you do. We’re here to help you reach your goals. Loves Data’s Masterclasses at the Analytics Conference is a once a year event for the very best in digital marketing and analytics.

Masterclasses are presented the days prior to the conferences in Sydney (Tuesday 25 October 2016) and Melbourne (Thursday 27 October 2016). A combined Masterclass + Conference ticket is only $925 incl. GST.

TimeTechnical TrackMarketing Track
1:00 pmRegistrationRegistration
1:30 pmWelcomeWelcome
1:35 pmTaming your Data LayerEffective data visualisation
2:35 pmGoing beyond Google AnalyticsUnderstanding user journeys
3:35 pmBreakBreak
3:55 pmMeasuring your customersMeasuring the impact of social
4:55 pmClosing remarksClosing remarks

The final agenda for the Masterclass may vary slightly to include the latest Google Analytics features, so be prepared for some great technical deep-dives!


Technical Masterclass

TAMING YOUR DATA LAYER

  • Planning a Data Layer implementation
  • Identifying opportunities to improve tag management
  • Tracking end-to-end website customer interactions

GOING BEYOND GOOGLE ANALYTICS

  • Ways to visualise data outside of Google Analytics
  • Using Google Data Studio
  • Customising your data and combining data sets

MEASURING YOUR CUSTOMERS

  • Leveraging User ID for customer insights
  • Tracking offline touch points using the Measurement Protocol
  • Integrating Google Analytics with your CRM

Marketing Masterclass

EFFECTIVE DATA VISUALISATION

  • Best practices for creating meaningful dashboards
  • Creating dashboards outside of Google Analytics
  • Using Google Data Studio

UNDERSTANDING USER JOURNEYS

  • Analysing navigation paths and user behaviour
  • Techniques for using flow reports and segmentation
  • Finding insights with the new User Explorer report

MEASURING THE IMPACT OF SOCIAL

  • Best practices for measuring social media
  • Using Google Analytics social reports
  • Complementing Google Analytics with native social analytics