Conference Program

TimeMorning sessionsSpeaker
9:00amWelcomeLawrence Leung & Benjamin Mangold
9:10amGetting a holistic view of your customers to move from testing to personalisationKrista Seiden, Google
9:50amEvolving from sessions to people with Google AnalyticsBenjamin Mangold, Loves Data
10:20amThe future of analytics at LinkedInElisa Koch, LinkedIn
11:05amWhy I dove into R...and why you might want to, tooTim Wilson, Web Analytics Demystified
11:35amEnterprise Integration and Transparency with the Google 360 SuiteMichael David, Internetrix
12:05pmHow to improve online performance with Google AnalyticsMikko Piippo, Hopkins

TimeAfternoon sessionsSpeaker
1:40pmAutomating your analytics: the good, the bad and the uglyJeff Sauer, Jeffalytics
2:10pmHow data is used and collected in the development of appsMichael Yates, ABC
2:40pmEthical data uses in light of evolving and uncertain privacy requirementsAurélie Pols, Krux
3:30pmArtistic data visualisation and storytellingAndrej Boleslavský, Independent artist
4:00pmAMA (Ask Me Anything)Conference Speakers
4:30pmCloseLawrence Leung & Benjamin Mangold


The pre-conference technical and marketing masterclasses are sessions designed to take you deeper into the latest techniques for using Google Analytics. The sessions are focused on giving you practical skills you can immediately apply.


  • Taming your Data Layer
  • Going beyond Google Analytics
  • Measuring your customers


  • Measuring the impact of social
  • Effective data visualisation
  • Understanding user journeys